Bravado

A portfolio for salespeople

Branding

A portfolio for salespeople

Bravado?
Bravado’s mission is to overcome the stigma around sales. Bravado came to Leap Design Studio in 2017 to help design their first pitch deck.  Since then they’ve raised a large seed round, and have a product that their users love.

We provided
Product strategy, Visual identity, Product Design, User Research, User Testing.

Visual Identity

Illustrations

Bravado is about people and trust. Since there are so many elements, a website is often the clearest distillation of a brand. We created several different content modules and illustrations for Bravado.

Product

The portfolio

Bravado's core product is a portfolio for sales people.

Messaging

Connecting people

We found that salespeople were naturally using Bravado to connect with each other. We thought it'd be easier for them if we built messaging into the core product.