A portfolio for salespeople


A portfolio for salespeople

Bravado’s mission is to overcome the stigma around sales. Bravado came to Leap Design Studio in 2017 to help design their first pitch deck.  Since then they’ve raised a large seed round, and have a product that their users love.

We provided
Product strategy, Visual identity, Product Design, User Research, User Testing.

Visual Identity


Bravado is about people and trust. Since there are so many elements, a website is often the clearest distillation of a brand. We created several different content modules and illustrations for Bravado.

The profile

Bravado's core product


Connecting people

We found that salespeople were naturally using Bravado to connect with each other. We thought it'd be easier for them if we built messaging into the core product.